•In 1972 Bajaj introduced "Chetak" the most important two wheeler in the history of the two wheeler industry in India. The Chetak was designed based on the Vespa Sprint model in India.

•In the 1970's the chetak popularity was so high that people were willing to pay double the showroom price to get one of these scooters. Owning a Bajaj Chetak becomes a sense of pride for many Indian families.

• In 2002 Bajaj stopped the production of Chetak due to poor sales figures and also not technologically advanced at that time.

•But in 2020 the legend was reborn with a newer design language and most technologically advanced, "Chetak Electric" was designed to compete in the current trend of electric scooter market.

•After more than four decades of 'Humara Bajaj' tagline of Bajaj Auto, the company on Monday released its new identity as 'The World's Favorite Indian' as it achieved dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in 17 years.